Hey, I’m Lakeisha.
I help beauty brands empower their internal teams and consumers through effective training protocols and educational content.
I am a skilled beauty professional with over a decade of experience in makeup and skincare combined. I am known for my educational content, facial massage videos, and facial treatments that leave your skin GLOWING.
I have been featured in Vogue, The NYT, W Mag, Harpers Bazaar and Bustle discussing the latest trends or giving my expert advice on how to use the latest products on the market.
I have had the privilege of creating content for brands like Super Goop, Bobbi brown Cosmetics, The Body Shop, Hyper Skin and Oui The People. And have led activations for ELF Skin, The Body Shop and Pai Skincare.
My Approach
Collaborate
I believe in the power of collaboration to create content that will equip internal teams with the right product knowledge. This will allow your team members who aren’t so savvy feel confident when speaking about the product, its performance and efficacy.
This will lead to better marketing materials, successful product launches and impactful activations.
Build Connection
There are two things you should do with your consumer. Engage with them as much as you can, and get them to trust you.
Beauty consumers have so much access to information now that it is important to make sure you have content that keeps them in the know, educates them on what makes your product work, and makes them feel like they are apart of your brand ethos.
What Clients are Saying
“You were such a joy to work with, our editors were obsessed with you.
Thank you for making our event such a HUGE success.”
-Kaila Kane
We Are Shadow
Creative Marketing and Communications Agency
“Firstly, I would like to start by saying the entire Pai Team were completely captivated by your technique portion of the carbon Star event with Sarah and thought you were absolutely brilliant. Thank you so much again for supporting us on this project. ”
-Emily Palonen
Pai Skincare Marketing Manager North America